Writing a book is a life-defining experience for a writer. It can be very difficult when the author realizes that their book has not defined anyone else's life. This is especially true when you rely upon the book for your livelihood. You must get people to buy and read it. But how? What are the best author and book marketing tips?
Some authors have realized there is a great need for information about writing books. They have therefore, cleverly, written books about how to advertise the book you have written. The tips in the books may or may not be useful, but what IS useful is how you have learned about their book in the first place. Make your own web page and fan site. No one needs to know that you do not have dedicated fans doing this for you. Write a blog. Make a funny video and put it on YouTube. Advertise on your social networking sites. Make your technology (especially free technology!) work for you.
You may actually be in a better situation financially if you live in a small town instead of a big city. Someone from a small town getting a book published is big news in that area. Residents will rush out to see what their neighbor was able to create. Local media and papers will focus stories on you, which is always excellent and free advertising. In a big city, no one would care. You must use every single chance you get in order to get your name out there.
That said, keep a little mystery around you and be very aware of your own appearance. You are selling both your book and yourself. If you are dumpy or trashy looking, do not speak articulately, tell dumb jokes, or reveal everything about your book during an interview, who is going to want to buy your novel?
Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.
Promote yourself as much as you can without becoming irritating. Do television commercials and put up posters. Making deals with local businesses can be a great business move. You just want your book to get out there, even if you are not making much money on it yet. It takes a while for books to pass from hand to hand and for viral advertising to happen.
Some authors have realized there is a great need for information about writing books. They have therefore, cleverly, written books about how to advertise the book you have written. The tips in the books may or may not be useful, but what IS useful is how you have learned about their book in the first place. Make your own web page and fan site. No one needs to know that you do not have dedicated fans doing this for you. Write a blog. Make a funny video and put it on YouTube. Advertise on your social networking sites. Make your technology (especially free technology!) work for you.
You may actually be in a better situation financially if you live in a small town instead of a big city. Someone from a small town getting a book published is big news in that area. Residents will rush out to see what their neighbor was able to create. Local media and papers will focus stories on you, which is always excellent and free advertising. In a big city, no one would care. You must use every single chance you get in order to get your name out there.
That said, keep a little mystery around you and be very aware of your own appearance. You are selling both your book and yourself. If you are dumpy or trashy looking, do not speak articulately, tell dumb jokes, or reveal everything about your book during an interview, who is going to want to buy your novel?
Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.
Promote yourself as much as you can without becoming irritating. Do television commercials and put up posters. Making deals with local businesses can be a great business move. You just want your book to get out there, even if you are not making much money on it yet. It takes a while for books to pass from hand to hand and for viral advertising to happen.
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