Friday, September 25, 2009

Ad Tracking - How to Make The Most Of Analytics And Statistics

By Anne Torres

Now that you've got your site up, you're only loving that rush of traffic you've been getting so far. Your marketing plan looks very effective with your hits increasing consistently. Now you think you've hit it bull's eye with your fail-safe marketing strategies and consistent tracking software.

The question is, is all that traffic helpful? Regrettably, maybe not. That's because not all traffic will give you sales. The kind of traffic you need is the one that converts to a sale and to build up on this, you need to differentiate between good traffic and bad traffic using your statistics and a web traffic analyzer.

Telling good from bad traffic begins with visitor tracking or hit counters. An ad tracking software or service will bring you more information than this such as where your visitors are located, which web pages they frequent, the length of their visit and the forms and images they download. If you know how significant analyzing your traffic is, you'll value all this information that will be made available when you track your ads.

For instance, knowing where your visitors are will give you an idea how to effectively customize your services. If you're getting very little traffic from your international or out-of-town clients, you might want to lower your shipment rates to make them more interested. In terms of Internet marketing, knowing from which search engine your visitors are will give you an idea how to adjust your strategies to improve your ranking on the search engine where you're currently not that flourishing.

If you know which pages are viewed the least, you can improve their design or add more engaging content to make them perform better. If you home page rarely gets clicked, which means you barely get visitors to check out the rest of your site, then it's clearly not doing its job.

As a result, good traffic is traffic that converts into a sale while bad traffic is that which does not bring anything that the site or company it represents can benefit from. It doesn't mean, however, that a visit that does not convert into a sale is automatically bad. One thing that may be considered is whether a visitor is there for the first time or for a specific number of times. If a first visit does not bring about a sale and is not repeated, then it's probably bad traffic. But if a visitor has been in and out of the site without necessarily purchasing anything, it could be that he is still considering his options. This traffic obviously has good budding for turning into a sale and could, therefore, be considered good.

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Wednesday, September 23, 2009

Article Marketing Tips

By Milton Zamora

Search engine optimization (SEO) requires mastery of both on and off the page optimization. The first step to learning the technique is mastering on page optimization. Read on to begin to understand on page optimization.

Who is a targeted visitor? Basically, if someone visits your website because they were looking for the content on it, they are a targeted visitor. Targeted traffic is important because it represents a group of people who are truly interested in using or purchasing your services.

Every web page should have the correct title, web address and content to have proper on page optimization. These pieces of information tell search engines how to index the page. Therefore, they?re very important to SEO technique.

There is nothing more destructive to a site than the useless visitor. Sure, you and your friends can brag about your page hits, but useless visitors represent negative financial gain.. Each time they visit a page without buying, your bandwidth charges keep increasing!

The key word is the launching point for on page optimization. Key words describe site content in a single word or phrase. For example, if your site is about rice you?re your targeted key word might be ?how to buy rice".

Advertisements destroy page rank. Any time you add monetizing elements to your page, your web site appears less credible to search engines. It is advisable to wait until well ranked in search engines before adding advertisements.

While learning SEO is easy, implementing it takes effort. That means creating new content (SEO optimized, of course). Alternatively, if you already have content, it means editing that material for SEO.

SEO is merely a way to impress search engines. That's all it is! The basic idea is that search engines have predetermined algorithms which rank pages, and if you can increase the value of your page in the eyes of search engines, they will provide free, targeted traffic.

But why do I want targeted traffic? Targeted traffic is crucial to a website because it is comprised of visitors who really want to see or purchase services from your site. That's the key to SEO marketing - you want targeted traffic only.

SEO is a manipulation technique. The very basic idea is that Internet customers use search engines, and you want those customers on your page. So, you tailor your page to fit the exacting standards of search engines as closely as possible. If you do this better than your site competitors, then you get the targeted business.

In conclusion, on page optimization is important to SEO. Without it, even the best, most relevant web pages will be ignored by search engines. Learn as much as you can about on page optimization!

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