Discover The 4 P's of Internet Marketing Mix

By Richard Lee

Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That's a fact. Consumers now use the internet to research and purchase products/services online. Organization now needs online strategies to attract and retain customers. The e-marketing mix considers the elements of presenting the marketing mix online.

Online, this immediate tangibility disappears. But, is that a disadvantage? E-commerce sales are increasing at extremely high rates. Why? What does buying products online offer over one to one sales? Firstly there are clear online facts about the product you are purchasing. The buyer knows immediately about product features, the facts, not sales persons assumptions. Electrical store offers clear information on products and their specification, consumers know what they get if not there is a customer service number where they can find out more. The buying process is also customized for returning visitors, making repeat purchases easier. Organizations can also offer immediately ancillary products along with the main purchase. As mentioned in marketing mix section, pricing is always difficult to do and must take into account many considerations.

Traditionally pricing was about finding about your costs, discovering how much consumers are willing to pay, taking account competition pricing then setting your price. The internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared for complete online stores, placing price pressures on traditional retailers. The internet gives consumers the power to shop around for the best deal at a click of a button. Such easy access to information helps to maintain prices within the online world.

E-pricing can also easily reward loyal customers. Technology allows repeat visitors to be tracked, easily allowing loyalty incentives to be targeted towards them. Payment is also easy online credit cards use allows for easy payments. One of the biggest changes to the marketing mix is online purchasing. Consumers can purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to insure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy.

Online location can refer to where links are placed on other websites. Promoting products and service online is concerned with a number of issues. Having a recognizable domain name is first stage towards e-promotion. Most organizations today have some form of webpage used in most if not all advertisements. Placing banner advertisements on other web pages is a common form of e-promotion. Banner ads must be placed where potential customers browse. Web public relations are another approach to promoting online. News worthy stories based on product or service launches can be placed on the company's webpage, or WPR articles sent to review sites for consumers to read. Hopefully this form of online promotion will pull the consumer in. Direct email is a popular and common form of e-promotions, although slowly becoming the most hated my many consumers. Organizations can send e-leaflets to hundreds and thousands of respondents, hoping a small percentage will reply.

To summaries e-promotion includes: Banner promotion, Web public relations (WPR), E-leaflets and having a domain name. The e-marketing mix must work together and support each other if the company is to have a successful online marketing strategy.

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Marketing Using The Internet, How You Can Grow Your MLM Online!

By Joe Okoro

The Internet is the largest online marketing medium presently. It is becoming an invaluable tool in the world of daily e-commerce and the world economy. People and organizations as well as businesses are login on to use and manipulate this medium to their advantage. Forex, stock online are becoming easier because of it. Marketing to the world is now at your finger tips, something that is impossible without the world wide web.

With the Internet comes E-commerce, ability for sellers and buyers to safely transact business over long distances. With the Internet comes communities, social networks, e-business, e-marketing etc.

As a matter of fact, people and organizations are becoming more successful as they use the Internet to grow their businesses on realizing the incredible potentials of it.

Network marketers are not exempted from using the Internet to market their wares. In fact some very successful networkers are making 7 figures yearly using the Internet and technology to move their products.

How can you benefit from this technology? Learn how to set up online marketing machines which include a web presence using a landing page, email management script, hosting, tracking facilities etc and a good knowledge of marketing to help you achieve similar results with the heavy hitters in the network marketing world.

Unlearn what you have been taught in the traditional network marketing such as cold calling, randomly talking to people, buying leads, sending out handbills etc. Online network marketing will help you to target the precise type of people who want to join your business and you can grow a huge downline faster using the Internet.

Unfortunately, those network marketers who have not realised this are failing, and loosing money. They must survive if they learn how to use the Internet to build their MLM business.

To be successful in MLM today, you must integrate your MLM with Internet marketing, that way success is a guarantee if followed religiously.

About the Author:

To learn more, download my free report, build a downline Joe Okoro is an accomplished networker who has successfully used internet marketing to grow his downline for 3 years now.