Wednesday, November 5, 2008

How To Promote Your Blog With Great Content

By David McCammon

Using Articles On Your Website

Once you have generated articles, either by writing them yourself or buying them from a professional article service or freelancer, you're ready to start placing them on the Internet and getting visibility. You can start by placing the articles on your own website.

There are several different ways to use articles on your website to get and keep business. This article will give you information about the big benefits of using articles on your own website. Plus info on what they'll do for your traffic, and how to place them.

Content Makes The Difference

In the world of Internet marketing, content is king. Providing a number of articles that are free for your visitors to view, read, and distribute is a great way to increase visibility, improve your website rank, earn more return visitors, and convert more visitors to paying customers.

But why is content king?

Articles of good quality are what provides the incentive for visitors to return to your website. You could have thousands of pages but without good content it will not matter how many pages you have.

You may have heard about the importance of confusing techno-terms like metatags and metadescriptions. These are functions of your website's HTML coding; hidden text that doesn't appear on the screen when your site is being viewed. However, these cryptic tags don't matter as much now as they used to.

Search engines crawl the web indexing every page they find, don't pay much attention to metatags. Importance is given to the website's content than everything else. Your hard work or your investment in written articles pays off. The more quality content you have catalogued on your website, the more money you will make.

Don't expect your website to shoot to Google's top ten the minute you put up your fresh new articles. Search engines take time to update the vast amount of information available on the web. However, the sooner you get started, the sooner you will start to see improved results on search engines for your website. Once your information is catalogued, you can remain high in the results ranking as long as you keep updating your website with fresh content.

When content is not enough: You need to build trust with your customers. Some webmasters post a flurry of content to their websites, and then wonder why the business isn't pouring in. The reason, in a word, is trust.

To be a successful Internet marketer, you have to build trust. By providing high quality information for readers is a step in the right direction, but it is not everything. Most consumers need to be exposed to your business several times before they'll make a purchase.

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