Thursday, January 1, 2009

Pay Per Click Internet Marketing: 6 Steps to Succeed.

By Asem Eltaher

It is really amazing that huge online business marketing handbooks fail to make a clear distinction between ppc ads and organic search engine optimization. Pay per click internet marketing is the placement of ads on the search results page under the title Sponsored Links for a specific keyword or keywords in return for a specified payment, called ppc bid, when a visitor only clicks on your ad.

In contrast to pay per click internet marketing, search engine optimization (SEO) refers to the process of modifying and marketing a website for top search engine position. It is a set of methodologies aimed at improving the visibility of a website in the organic results obtained when a user surfs the internet for some information.

Here is Your Chance to Learn 6 Key Factors to Succeed!

1. The first key to succeed in online marketing is to invest a reasonable time and effort to choose good keywords, which do not involve high competition and at the same time searched by the users in often enough. Otherwise, without ppc optimization, your business marketing campaign will be too expensive to achieve any profits for you.

2. Your second key element is to periodically enrich your pay per click internet marketing campaign with quite huge list of keywords and the sky is your limit. Be careful, do not do it like crazy! Here again, choose the keywords that enjoy decent demand and do not suffer form high competition.

3. The third element in your campaign to drive targeted traffic to your website is to properly choose the text of your ad. This alone can either skyrocket your sales, or simply destroy all your efforts. Make the objective of your ad quite clear and as much specific as usual so that only targeted visitors would click your ad.

4. The fourth essential key to conduct an effective pay per click internet marketing is to monitor your ppc bid. It is very important that you bear in mind that the results of the top search engines providing online advertising, which are Overture and Adwords, usually appear on other popular search engines.

5. Your fifth key factor to succeed is really significant to see quick results. In deed, it is necessary to monitor your cost per click but it is not sufficient. Adding to this, you need to monitor and analyze the behavior of your website visitors to see when and where they quit your website. This helps to get the best benefits from your cost per click.

6. This key factor to sky rocket your success in pay per click internet marketing is not to pay a cost per click any more than you really have to. For example, I often see situations where the top bid is $1.20 and the second highest bid is $0.75. The guy that is bidding $1.20 in such a situation must be loaded with money, since he could achieve the same top ranking with a mere $0.76 per click. I know, 44 cents isn't a lot of money, but if dozens or even hundreds of people click on the listing each day, it adds up pretty fast.

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