Friday, March 6, 2009

Niche Marketing Made Easy

By Michael Fleischner

Have you been thinking about purchasing private label rights (PLR) to articles of software? If so, you should think about new and creative ways to utilize these resources for making money online. Internet marketers have been using PLR products to earn an online income for many years.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Start by Creating Bundles of Niche Products. By bundling about related articles under a similar theme, you can focus your efforts on a profitable niche. To begin, assemble six or eight products on the same topic. Then, put on your marketing hat and create a compelling offer and be sure to package it under a new name. Once you have created the offering, decide on a price point that makes it attractive and is in line with competing products. Lastly, offer variable pricing levels based on the amount of right your provide (none, resale, or private label).

Niche Membership Websites. Create a membership website oriented around the products you developed. The next step is to distribute your product in the form of software or information on a monthly. You will then offer access to these products, on a monthly basis, in exchange for a monthly fee. Fees can be as low as ten dollars per month and can be raised after you have begun to publicize your website. With only a few subscribers you can create a revenue stream that grows over time. Additionally, after your first niche is established you can create more.

You can further build your membership with the help of private label products. Add resell rights for an additional fee or require individuals to upgrade their membership. You can even offer an exclusive option for the highest paying members.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

A great way to promote your product is with a free white paper or exclusive report. When you distribute this report it helps to establish the value of your product and helps you promote at a very low cost. These giveaways provide value to reader and allows you to promote your product.

Using private label rights products can be a great way to earn a living online. Moreover, PLR is a great way to supplement your income. Begin your PLR business by buying access to a private label rights website. After doing so, determine how you would best like to begin offering these products. Whether you sell them, license them, or create a membership site, you will soon find a recurring revenue stream that grows over time.

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