So what is local internet marketing? It is the process of getting people from the desired geographic region to come to your site and hopefully make you some good old cash. If you sell software or an e-product you likely want the world to see your product to maximize your sells. If on the other hand you sell tires in Madison Wisconsin you probably don't care about homeboy over in Cape Town, South Africa as he can just get tires in his area and doesn't need to spend as much on shipping as he does on the tires themselves.
This same concept can be used for a larger region. What if you own a chain of tire stores across the Midwest? In this case you want people in every town where you have a dealership to see your site when they go to Google and do a search.
Many so called experts and sales people make it sound like its impossible to rank for your desired terms. If the term is "education" or "mortgage" then it is indeed very hard. If on the other hand you are trying for "adult education Parma Idaho" the competition is a lot easier for you.
In fact the more specific the search term the easier it is to rank for. For instance ranking for "tires" is hard, but what if you only want to rank for "Goodyear tires Madison Wisconsin" you will have a much easier time.
So if you want to effectively target your local internet users then learn how to effectively target keywords. It is not a dark magic or the holy grail. In fact there are several blogs like ours that teach effective techniques that are far cheaper then paying a service that uses the phone to market to you.
This same concept can be used for a larger region. What if you own a chain of tire stores across the Midwest? In this case you want people in every town where you have a dealership to see your site when they go to Google and do a search.
Many so called experts and sales people make it sound like its impossible to rank for your desired terms. If the term is "education" or "mortgage" then it is indeed very hard. If on the other hand you are trying for "adult education Parma Idaho" the competition is a lot easier for you.
In fact the more specific the search term the easier it is to rank for. For instance ranking for "tires" is hard, but what if you only want to rank for "Goodyear tires Madison Wisconsin" you will have a much easier time.
So if you want to effectively target your local internet users then learn how to effectively target keywords. It is not a dark magic or the holy grail. In fact there are several blogs like ours that teach effective techniques that are far cheaper then paying a service that uses the phone to market to you.
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Real Local Internet Marketing helps businesses target keywords for their local internet marketingcampaigns What is local internet marketing is the first in a series of posts on local internet marketing.
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