Are you willing to make it easier for people to find your company online? May be you already know about Search Engine Optimization, but the variety of the possibilities seem so confusing.
How can you make sure our site is noticed without going through long self education process on SEO? Well, read this article and discover some main SEO principles you should know to make it work for you.
The first one is always going to be focus. Is your niche specific enough to where you know exactly what kind of people are selling to? If not, then you can be assured that you are going to have a hard time making your site really stand out.
It might take some time, but it is in your interests to get specific on what is your proposition, as it will ensure your site will be noticed by your targeted audience.
Secondly, you have to make sure you insert your keywords and key phrases not only in content, but also in headings and image alt tags - places where search engines will see them and understand your website is relevant.
Third, you need to have a powerful key to action, which would make your visitors click other pages of your site. It is very important because it determines your Click Through Rate, which is actually tracked by Google. Low indicator would mean your website is not relevant, so in order to be aware what your Click Through Rate is, install Google analytics.
Finally, you will need to link your website to another sites, which are ranked by search engines and relevant to your business. Always give priority to quality, as 10 back links from relevant websites will give you more value than 50 back links from just any site. You can start obtaining backlinks by visiting other peoples blogs and posting your comments, as well as writing articles for content delivery websites, however, be sure to check the relevancy of these sites.
Take about twenty minutes a day to work with your site and make sure that these things are in place. As you do, be sure that you are treating SEO as a process and always looking for ways to improve and to become more relevant to the search engines. Then you can be assured that you will have a site which will get attention.
How can you make sure our site is noticed without going through long self education process on SEO? Well, read this article and discover some main SEO principles you should know to make it work for you.
The first one is always going to be focus. Is your niche specific enough to where you know exactly what kind of people are selling to? If not, then you can be assured that you are going to have a hard time making your site really stand out.
It might take some time, but it is in your interests to get specific on what is your proposition, as it will ensure your site will be noticed by your targeted audience.
Secondly, you have to make sure you insert your keywords and key phrases not only in content, but also in headings and image alt tags - places where search engines will see them and understand your website is relevant.
Third, you need to have a powerful key to action, which would make your visitors click other pages of your site. It is very important because it determines your Click Through Rate, which is actually tracked by Google. Low indicator would mean your website is not relevant, so in order to be aware what your Click Through Rate is, install Google analytics.
Finally, you will need to link your website to another sites, which are ranked by search engines and relevant to your business. Always give priority to quality, as 10 back links from relevant websites will give you more value than 50 back links from just any site. You can start obtaining backlinks by visiting other peoples blogs and posting your comments, as well as writing articles for content delivery websites, however, be sure to check the relevancy of these sites.
Take about twenty minutes a day to work with your site and make sure that these things are in place. As you do, be sure that you are treating SEO as a process and always looking for ways to improve and to become more relevant to the search engines. Then you can be assured that you will have a site which will get attention.
About the Author:
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