SEO and Keyword Density

By Justin Harrison

Search engine optimization, also known as SEO, is one of the your most important tools for generating traffic to promote your website. SEO enables you to create organic avenues of traffic to your website, reduce your advertising costs, and increasing your conversions. One of the key aspects of search engine optimization is keyword density, a quantitative measurement that every major search engine takes into account when assigning page rank.

The place to start finding the balance between appearance and performance is SEO. If you never generate traffic, your beautiful page design will never be appreciated. The essentials of SEO include keyword density, linking between pages, meta tags, and proper tagging of images. Each of these factors is something to consider as you begin designing your site.

How do you operationalize your keyword density rule Start by injecting keywords into your content as organically as possible. Google, in particular, and other search engines have developed complex algorithms that penalize your pages when keywords are "stuffed" into the text. The keywords you choose must flow with the text, making good grammar and adding meaning to the page.

Depending on the competition, your keyword density, which, again is the percentage of all the words on a page that are keywords, should be no less than 2% but no more than 5%. Sometimes 7% density will be alright, but any keyword that is used by other sites as spam will hurt your rankings with the search engines.

Another key step in search engine optimization is including links between the pages of your site. Visitors appreciate internal navigation. The websites also appreciate internal navigation, because these links are places you can place keywords that identify your pages. For instance, if you have a page called "Dolphins in Belize," you can link to that page from every other page in your site with a link entitled "Dolphins in Belize." This way you not only signal the search engines that you have created a page, but you tell them what the page is about.

Is there an ultimate rule for integrating page design and SEO Yes, and here it is: Keep it simple! Use flash sparingly. Avoid excessive images. Shun complex design. Paying attention to these vital rules will boost your freedom to do SEO. You always want your pages to be beautiful, you just need to do more with less.

Always take care that the search engines do not mistake your content for spam. Beyond keeping within the 7% limit, your respect for your readers and your providing genuinely content will make all the difference in how well your site will perform.

About the Author:

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

Niche Marketing Made Easy

By Michael Fleischner

Have you been thinking about purchasing private label rights (PLR) to articles of software? If so, you should think about new and creative ways to utilize these resources for making money online. Internet marketers have been using PLR products to earn an online income for many years.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Start by Creating Bundles of Niche Products. By bundling about related articles under a similar theme, you can focus your efforts on a profitable niche. To begin, assemble six or eight products on the same topic. Then, put on your marketing hat and create a compelling offer and be sure to package it under a new name. Once you have created the offering, decide on a price point that makes it attractive and is in line with competing products. Lastly, offer variable pricing levels based on the amount of right your provide (none, resale, or private label).

Niche Membership Websites. Create a membership website oriented around the products you developed. The next step is to distribute your product in the form of software or information on a monthly. You will then offer access to these products, on a monthly basis, in exchange for a monthly fee. Fees can be as low as ten dollars per month and can be raised after you have begun to publicize your website. With only a few subscribers you can create a revenue stream that grows over time. Additionally, after your first niche is established you can create more.

You can further build your membership with the help of private label products. Add resell rights for an additional fee or require individuals to upgrade their membership. You can even offer an exclusive option for the highest paying members.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

A great way to promote your product is with a free white paper or exclusive report. When you distribute this report it helps to establish the value of your product and helps you promote at a very low cost. These giveaways provide value to reader and allows you to promote your product.

Using private label rights products can be a great way to earn a living online. Moreover, PLR is a great way to supplement your income. Begin your PLR business by buying access to a private label rights website. After doing so, determine how you would best like to begin offering these products. Whether you sell them, license them, or create a membership site, you will soon find a recurring revenue stream that grows over time.

About the Author:

Go now to the Marketing Tips blog for helpful information on how to improve search engine ranking fast and get your FREE search engine optimization course. You are welcome to reprint this article - but get your own unique content version here.